Our mission at The AI Collective is to explore and promote ways AI can be harnessed to improve the quality of journalism, streamline the operations of news organisations, and tackle the critical challenges of misinformation and disinformation.

We believe that AI, when used ethically and effectively, can empower media organisations to bring a new level of accuracy, speed, and depth to their reporting. More importantly, it can help counteract the detrimental effects of fake news, enhancing the credibility of media organisations in an age often dominated by misinformation.

At The AI Collective, we help our clients understand the ethical implications of AI in their businesses. We assist in defining a policy framework for ethical AI use that aligns with their business objectives, their brand identity, and their social responsibility.

We are committed to ensuring that the media industry’s foray into AI is marked by ethical integrity, and we’re here to guide you through every step of that journey. Together with our clients, we can shape a media landscape that marries technological innovation with moral responsibility.

Dietmar Schantin is a renowned figure in international news media business. Dietmar has helped to transform the editorial and commercial companies of media brands towards digital-first operations around the world: from the Telegraph Media Group, Handelsblatt Germany, Ringier Switzerland, the Hindustan Times, New Zealand Herald, to the Wall Street Journal and Dow Jones.

His approach is holistic, encompassing the development of new digital audiences, the creation of innovative digital business models and products, and the design of organisational structures that are ready for the digital present and future. He applies AI with his clients in different aspects of the business, from creating new products, improving and expanding journalism and customer communication, to improving and simplifying workflows.

Jeremy Clifford brings more than three decades of experience from the media industry to the AI Collective. His expertise lies in steering media organisations through their digital transformation strategies. Jeremy has been the Editor-in-Chief of the UK’s third largest regional publisher, implementing digital transformation programmes across the entire portfolio. He also has been editor of three regional daily titles and helped to build the first editorial team for the national news brand, the i.

Jeremy is a qualified project manager, a C-Suite coach and mentor, and trained change management professional. As a consultant he now works with some of the biggest media organisations, including the Financial Times Strategy team, assisting media businesses to introduce innovative digital models.